Choosing the perfect typeface for your brand design is one of the most expensive tasks, but also the most important. Keep in mind that you will use it not only for your logo, but for all kinds of texts and publications.
It has been proven that typography determines and defines what sector your brand is aimed at and also what type of audience. And I tell you more: we know that the same naming can mean very different things depending on the typography you have chosen to reflect it.
Therefore, in today’s post I have selected five free fonts that are ideal for cosmetics brands and that you can find easily and quickly on platforms such as Google Fonts and FREE.
If you think one of them fits your project, you can download it just by clicking on the link.
Hopefully this information will help you continue to grow your brand!
Let me start with the basics. The Royal Academy Dictionary defines “typography” as the manner or style in which a text is printed. Put another way, it’s the way we represent letters. And yes, typography says a lot more about your brand than you think right now.
A Serif typeface, which is characterized by its character and elegance, is not the same as a Sans Serif typeface that represents calmness or minimalism. Nor will we have the same feeling when we see a logo with a monospaced typeface than when we see another one with a handwritten one.
By the way, if you are interested in this topic, I have left you another very interesting article about how to choose the best typography for your brand.
Now, having made this brief presentation, I show you below the 5 free typefaces that can help you give your cosmetics brand that boost you are looking for.
Cremona Sans
My first proposal leads us to a Sans Serif typeface that combines simplicity, sophistication and elegance. The modulated endings make a simple typography but with a lot of personality. It works very well for feminine and elegant brands, where the priority is on simplicity and calm, without stridency.
Misto
This Sans Serif typeface is ideal for lovers of minimalism and clean lines. Can’t you imagine this brand in a Soho store in NY? In addition, this font has 9 weights and this makes it a very versatile typeface.
Urbanist
This Sans Serif typeface is ideal for lovers of minimalism and clean lines. Can’t you imagine this brand in a Soho store in NY? In addition, this font has 9 weights and this makes it a very versatile typeface.
Alegreya
Maybe this Serif typeface was not created for a beauty line, but why not use it for a more senior target brand? It is a typeface that conveys confidence, experience and wisdom.
Gotu
Gotu is a typeface with hand-drawn finishes, rounded ends and a unique modulation. All this makes it perfect for brands with a lot of personality but with natural touches and the imperfect beauty of craft or handmade products.
These are my 5 favorite FREE typefaces for cosmetic brands.
Hopefully this article has inspired you to continue creating that unique and recognizable visual identity for your brand. You already know that it is essential to have that professional image that will help you enhance your brand and take it to the next level.
And if you are stuck at that point and you feel you need my help, you can write me through the contact form and together we will build that identity that will make you keep dreaming.
So you can see a sample of my work, I leave here the link to the project I did for the brand Sundo Cosmetics where you can see how we created a unique packaging with the combination of design and illustration.
I’ll be waiting for you on the other side!
