{"id":2567,"date":"2026-06-04T12:47:30","date_gmt":"2026-06-04T12:47:30","guid":{"rendered":"https:\/\/laurainat.com\/services-2\/"},"modified":"2026-07-13T08:57:08","modified_gmt":"2026-07-13T08:57:08","slug":"services","status":"publish","type":"page","link":"https:\/\/laurainat.com\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2567\" class=\"elementor elementor-2567 elementor-2483\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4a508 e-con-full e-flex e-con e-parent\" data-id=\"5d4a508\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97b0070 elementor-widget elementor-widget-heading\" data-id=\"97b0070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Custom packaging studio and applied graphic design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b975c elementor-widget elementor-widget-text-editor\" data-id=\"40b975c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We present our portfolio of specialized services oriented toward the development of unique packaging, customized illustrations, and graphic solutions that elevate the presence of your products in today&#8217;s market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b43c813 e-con-full e-flex e-con e-parent\" data-id=\"b43c813\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-079c3b1 e-con-full e-flex e-con e-child\" data-id=\"079c3b1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f0fcc4 e-con-full e-flex e-con e-child\" data-id=\"9f0fcc4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15cd9b3 e-con-full e-flex e-con e-child\" data-id=\"15cd9b3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d12198c e-con-full e-flex e-con e-child\" data-id=\"d12198c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d793867 elementor-widget elementor-widget-heading\" data-id=\"d793867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">01<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97536bf e-con-full e-flex e-con e-child\" data-id=\"97536bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba7dd5 elementor-widget elementor-widget-heading\" data-id=\"5ba7dd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding: custom brand graphic identity design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a270181 e-con-full e-flex e-con e-child\" data-id=\"a270181\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-385b6cc elementor-widget elementor-widget-text-editor\" data-id=\"385b6cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We define a visual roadmap for brands looking to make a qualitative leap in their sector. We analyze the essence of the business to structure high-value graphic solutions that connect immediately with your target audience. <\/p><p data-path-to-node=\"15\">We create solid brands through a work process where the purest part of design is combined with manual techniques. Our focus is to establish an impeccable aesthetic coherence that ensures a prominent presence in competitive commercial environments. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825b808 elementor-widget elementor-widget-text-editor\" data-id=\"825b808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conceptualization of isotypes and comprehensive logo design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6e832 elementor-widget elementor-widget-text-editor\" data-id=\"4a6e832\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creation of brand manuals and regulatory application guidelines<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-536be40 e-con-full e-flex e-con e-child\" data-id=\"536be40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e27d4f elementor-widget elementor-widget-image\" data-id=\"6e27d4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"292\" height=\"234\" src=\"https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Rectangle-34-3.jpg\" class=\"attachment-full size-full wp-image-1904\" alt=\"Estudio de dise\u00f1o gr\u00e1fico especializado en proyectos de packaging personalizado\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15b8e0a e-con-full e-flex e-con e-child\" data-id=\"15b8e0a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a350bad e-con-full e-flex e-con e-child\" data-id=\"a350bad\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17e50f4 e-con-full e-flex e-con e-child\" data-id=\"17e50f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d8ac3ad e-con-full e-flex e-con e-child\" data-id=\"d8ac3ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1c8c0 elementor-widget elementor-widget-heading\" data-id=\"ce1c8c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad664b7 e-con-full e-flex e-con e-child\" data-id=\"ad664b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b4db1 elementor-widget elementor-widget-heading\" data-id=\"96b4db1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative direction and graphic design for brand collateral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4056bc9 e-con-full e-flex e-con e-child\" data-id=\"4056bc9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aed9149 elementor-widget elementor-widget-text-editor\" data-id=\"aed9149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We transform abstract concepts into tangible commercial assets through rigorous creative direction. We develop graphic design projects with high-quality finishes to guarantee that each asset projects the excellence of your product. <\/p><p data-path-to-node=\"20\">We plan visual communication taking maximum care of the balance of compositions in the offline and online environment. Consistency in digital formats and corporate stationery is key to setting the foundations of a memorable brand. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a12bb elementor-widget elementor-widget-text-editor\" data-id=\"a4a12bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visual communication campaigns and selective or corporate stationery design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4bdda0 e-con-full e-flex e-con e-child\" data-id=\"f4bdda0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85847fd elementor-widget elementor-widget-image\" data-id=\"85847fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1478\" src=\"https:\/\/laurainat.com\/wp-content\/uploads\/2025\/03\/20240403_REEDITADAS_07.jpg\" class=\"attachment-full size-full wp-image-1983\" alt=\"Identidad gr\u00e1fica corporativa para marcas de producto y retail\" srcset=\"https:\/\/laurainat.com\/wp-content\/uploads\/2025\/03\/20240403_REEDITADAS_07.jpg 2000w, https:\/\/laurainat.com\/wp-content\/uploads\/2025\/03\/20240403_REEDITADAS_07-300x222.jpg 300w, https:\/\/laurainat.com\/wp-content\/uploads\/2025\/03\/20240403_REEDITADAS_07-1024x757.jpg 1024w, https:\/\/laurainat.com\/wp-content\/uploads\/2025\/03\/20240403_REEDITADAS_07-768x568.jpg 768w, https:\/\/laurainat.com\/wp-content\/uploads\/2025\/03\/20240403_REEDITADAS_07-1536x1135.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e74b893 e-con-full e-flex e-con e-child\" data-id=\"e74b893\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d96a518 e-con-full e-flex e-con e-child\" data-id=\"d96a518\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a94f54 e-con-full e-flex e-con e-child\" data-id=\"9a94f54\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70180e6 e-con-full e-flex e-con e-child\" data-id=\"70180e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b98ab2 elementor-widget elementor-widget-heading\" data-id=\"7b98ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">03<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdefd0 e-con-full e-flex e-con e-child\" data-id=\"8fdefd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a61f6fd elementor-widget elementor-widget-heading\" data-id=\"a61f6fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Applied illustration and visual narrative for products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec83a8f e-con-full e-flex e-con e-child\" data-id=\"ec83a8f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc9b8d elementor-widget elementor-widget-text-editor\" data-id=\"9cc9b8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bespoke illustration is the soul of our studio, acting as the ultimate element of differentiation against the competition. We design customized visual assets that bring unmatched conceptual richness and artistic idyll to mass and selective consumer products. <\/p><p data-path-to-node=\"25\">We rely on artistic drawing and contemporary design so that each stroke fulfills a clear communicative function within the project. We design patterns, prints, patterns, and product illustrations adapted to each need, providing exclusivity to commercial supports and packaging. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e44227 elementor-widget elementor-widget-text-editor\" data-id=\"4e44227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creation of exclusive illustration and custom artistic motifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db85e81 elementor-widget elementor-widget-text-editor\" data-id=\"db85e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Editorial collaborations and graphic projects of an artistic nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12da63b e-con-full e-flex e-con e-child\" data-id=\"12da63b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc481c elementor-widget elementor-widget-image\" data-id=\"abc481c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"292\" height=\"234\" src=\"https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Rectangle-34-6.jpg\" class=\"attachment-full size-full wp-image-1907\" alt=\"v\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee4922 e-con-full e-flex e-con e-child\" data-id=\"2ee4922\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3cde9e0 e-con-full e-flex e-con e-child\" data-id=\"3cde9e0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-121aee0 e-con-full e-flex e-con e-child\" data-id=\"121aee0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f921c elementor-widget elementor-widget-heading\" data-id=\"b6f921c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">04<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4f2520 e-con-full e-flex e-con e-child\" data-id=\"a4f2520\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0932133 elementor-widget elementor-widget-heading\" data-id=\"0932133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Label and strategic packaging design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df6efad e-con-full e-flex e-con e-child\" data-id=\"df6efad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a0aab elementor-widget elementor-widget-text-editor\" data-id=\"b8a0aab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We convert products into memorable pieces through personalized and structural packaging. We apply our design experience to bring life to graphic solutions in cosmetics, gourmet food, and online stores. <\/p><p>We guarantee that the brand&#8217;s personality is reflected with purity in each packaging. Our team supervises the conceptualization and graphic development of the surface to ensure that the final result combines distinction, beauty, and functionality at the point of sale. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be6097 elementor-widget elementor-widget-text-editor\" data-id=\"8be6097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging for haute cosmetics and selective perfumery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38fcd6c elementor-widget elementor-widget-text-editor\" data-id=\"38fcd6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design of labels and boxes for fine or gourmet food.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cd462 elementor-widget elementor-widget-text-editor\" data-id=\"a2cd462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Graphic development of wrappers and commercial formats for e-commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-947bcd0 e-con-full e-flex e-con e-child\" data-id=\"947bcd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c6271 elementor-widget elementor-widget-image\" data-id=\"46c6271\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"896\" src=\"https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Sundo1.png\" class=\"attachment-full size-full wp-image-2332\" alt=\"Dise\u00f1o de packaging estructural y gr\u00e1fico para cosm\u00e9tica premium\" srcset=\"https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Sundo1.png 1200w, https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Sundo1-300x224.png 300w, https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Sundo1-1024x765.png 1024w, https:\/\/laurainat.com\/wp-content\/uploads\/2024\/05\/Sundo1-768x573.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Custom packaging studio and applied graphic design We present our portfolio of specialized services oriented toward the development of unique packaging, customized illustrations, and graphic solutions that elevate the presence of your products in today&#8217;s market. 01 Branding: custom brand graphic identity design We define a visual roadmap for brands looking to make a qualitative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1906,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2567","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bespoke Packaging and Graphic Design Studio | Inat Studio<\/title>\n<meta name=\"description\" content=\"Specialists in label design, creative direction, and graphic identity applied to products. We transform your brand through packaging and illustration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laurainat.com\/en\/services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bespoke Packaging and Graphic Design Studio | Inat Studio\" \/>\n<meta property=\"og:description\" content=\"Specialists in label design, creative direction, and graphic identity applied to products. 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