Mediterranean Coma

visual identity

Coma Mediterráneo was looking for an image that would transmit all the essence of Mediterranean gastronomy combined with the enjoyment of food and family moments. The idea was to show the consumer that with this product he would obtain a versatile and comfortable solution, but also moments of connection with family or friends, with conversations that extend into a good after-dinner meal.

Under that philosophy, I created a chromatic range based on natural tones, where each one represents a part of the Mediterranean: the earth, the sun, the light, the orchard, the sea, the mountain and the sand. I also opted for a graphic line that united the minimalism of the most gourmet gastronomy with the purity of the raw materials they work with.