Fiome

Client: Fiome
Project: Visual identity and packaging design
Year: 2023.

Fiome is a brand aimed at young, active and wellness-conscious women looking for healthy snacks made with natural ingredients. The main challenge of the project was to create a visual identity that reflected not only the benefits of its products, but also the brand’s philosophy: freshness, health, femininity and balance. The design of Fiome’s visual identity was inspired by the bowel movement reflected in the letter m. The goal was to create a logo that would convey this idea of fluidity and well-being.
The packaging, on the other hand, had to capture the natural essence of the products. For this, botanical illustrations were chosen to highlight fresh and healthy ingredients, using a palette of soft colors that reinforce the femininity and naturalness of the brand. From the logo to the packaging, each visual element contributes to communicating the values of health and balance, aligning with Fiome’s consumer profile.