How many times have you asked yourself what if I don’t like the design?
It’s true, this can happen but, with the following keys that I’m going to share below I’m sure that this will never happen to you again.
The first key is to look at the designer’s portfolio. You have to connect with their style, with the aesthetics of other projects because if so, I am convinced that you will also like the work they do for you. Many times, because we want to save money, even if we are not convinced by what we see, we hire a designer and then the result does not convince you, or you do not see yourself represented. There are a thousand different styles, and also a thousand different designers, so there are a thousand different styles, and also a thousand different designers. the key is to find your style and be honest with yourself in order to hire the designer that best suits your needs.
On the other hand, and the most important is to define a good briefing.. In the briefing we work on the foundations of your brand, the DNA of your company and this is the base document to create a successful brand design. I am aware that many designers do not work with this type of document, but for me it is essential. If you are clear about all the characteristics of your business it is much easier to represent it in a visual way either through the logo, colors or photography. So If we join the graphic style with the foundations of your brand, I am sure that your visual identity will be a success.
That’s why I want to share this downloadable guide where I explain step by step the method I follow to create the briefing and get the result you expect. If you are starting and you are not sure where to start, this guide can help you to know the first steps to follow for the design of your brand.
I am sure that once you fill out this document and send it to your designer, he/she will be able to know more about your business, your tastes, what emotions you want to transmit with your company, etc. in order to obtain an identity according to what you are looking for.
That is why I always use it, in fact, I could not work without this part because I find it essential to get to know and enter your brand universe.
